Tim Ulbricht has been appointed new chief sales officer (CSO) of enercast GmbH, a leading technology company for applied artificial intelligence and the digital transformation of renewable energy. Chief executive officer Dr. Henning Schulze-Lauen: “Tim Ulbricht understands how the digitization of the energy industry can be turned into customer benefits. His many years of sales experience and his unique competence in smart energy are a perfect fit for enercast’s growth strategy at this point.” Every day, enercast delivers 100 million forecast data points predicting the output of wind and solar power plants with 180 gigawatts of installed capacity in 20 countries around the globe. This ensures their profitable operation and reliable integration of renewable energy into the power grid.

Experienced manager to ramp up international sales organization

Ulbricht brings comprehensive management experience in the energy industry to the table. Most recently, he was CSO for sonnen GmbH, responsible for the expansion of the international sales of solar power storage and energy services. Prior to that, he was managing director of Kiwigrid GmbH where he was in charge of sales, product strategy, marketing and customer support for sustainable digital energy solutions. In addition, his experience as the head of service sales at SMA AG and as managing director at GeckoEnergy have provided him with a deep understanding of the entire PV value chain. Ulbricht has a degree in Physics and has joined Schulze-Lauen on the management board of enercast since 01 August 2021.

Ulbricht: “Since many years, enercast has been a leading provider of power forecasts for the generation of renewable energy, combining artificial intelligence with a high degree of application knowledge. I am very happy for the opportunity to become part of the enercast family in order to expand our worldwide sales and to be a strong advocate for our customers in the future evolution of enercast’s successful product suite.”

enercast will build on recent market success and new applications

With its products and the underlying know-how in artificial intelligence and digitization, enercast serves a global and fast-growing market. The company expects the installed capacity of wind and solar energy to grow over 3000 GW by 2030. Recent success stories such as providing nationwide forecasts for Ukraine or the penetration of the Indian market demonstrate its global potential. By strengthening the sales organization, enercast wants to accelerate this dynamic. Whether in trading, risk management or new markets like electromobility, smart home and smart city: enercast believes that weather-based artificial intelligence will be a key success factor in the renewable energy transition.

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